Whether you’re a long-time home care professional or starting a home care business, you’re probably looking for ways to grow your client base. Learn how you can market and grow your home care business.
How To Find Clients for Home Care and Get Home Care Referrals
To attract interest in your services and grow your home care business, you need to market your home care agency to the people who need you the most. If the word isn’t out about who you are and what sets you apart from other healthcare professionals, you’ll struggle to find clients.
From social media to interaction with the local community, there are many ways to make a name in the home care industry. Establishing your reputation is an open-ended challenge with invaluable rewards. Without a strategy, home care marketing can become overwhelming, so it’s important to build a solid plan of action.
Build a Marketing Strategy
The process of creating an actionable marketing strategy depends on the avenues you want to pursue. In general, it’s best to determine how you will target new clients. Will you attend community events? Set up a social media account? Invest in a website or landing page? Partner with a home care referral agency? Identify the resources you’ll need to accomplish your goal and establish an impactful mix of strategies to maximize your success.
Suppose you choose the digital route. In that case, it’s a good idea to set up a tracking system to determine where referral sources and new clients are coming from. Tracking your marketing strategies (social media accounts, websites, surveys, etc.) helps you create reports that demonstrate how successful your efforts are and how much your home care business is growing. You can use the information to focus your planning and optimize your process when needed.
Provide Excellent Home Care
Word of mouth is an old-fashioned and effective way to spread the word about your home care business. Providing excellent personal care and assisting Veterans and surviving spouses with their activities of daily living may naturally lead to home care referrals as your clients share the high quality of your services with their friends and family.
Spend time training your team to treat clients with the care and attention they deserve. Make sure your caregivers align with your values and represent your organization proudly. Create a detailed onboarding process complete with background checks. Also, consider implementing a recognition program that rewards caregivers who surpass expectations to set an example and motivate others to do even more.
Do you want to provide outstanding care for Veterans? Join our nationwide network of home care providers today.
Going to community events increases your visibility in the local community and helps you connect with other healthcare professionals and marketers who can expand your reach. The people you want to help also have the opportunity to connect with your team. Building a rapport with retirement communities, assisted living facilities, and rehab facilities is invaluable for growing your home care business.
With Google My Business (GMB), you can create a free business profile that lists you on the local search results. Google Maps displays your business as part of the local market when people search for terms like “St. Louis home care agencies” or “Missouri personal care services.” If you don’t establish a presence on Google Maps, it’s less likely Google will display you in the search results.
Once you give GMB the right information, potential clients can view your location, user reviews, contact information, and business hours at a glance. Your visibility in the local community is greatly improved.
Use Social Media
The Veterans and surviving spouses you want to help may not be on social media as much as other demographic groups, but their families are. Creating a Twitter or Tik Tok account and promoting your benefits is a great way to raise awareness and get home care referrals. With a well-managed account, you can reach younger people who will go on to suggest your services to potential home care clients.
Here are a few tips for building a lasting social media presence:
Use your official logo and color scheme to establish your identity across all accounts.
Use hashtags that are relevant to your industry and programs.
Respond to comments and other interactions to build trust with the audience.
Share professional videos and other media to appeal to your followers.
Use the same name and handle (if possible) across accounts to avoid confusion.
Build a Website With Search Engine Optimized (SEO) Content
Online searches are a natural part of the research process for most potential clients. People want to find out more information about your services, caregivers, and mission, along with what current clients think about your home care. If finding that information is difficult or there isn’t enough to motivate someone to take the next steps, you could be missing out on a lot of business.
Here are a few ways to improve your company’s online presence:
Optimize your site with SEO content. Writing content with informative, relevant, and keyword-rich content increases your visibility in a search and helps you stand out from other home care agencies.
Include customer reviews and testimonials on your site to boost your credibility.
Write high-quality copy and complement it with professional graphic design. Rich content and a strong presentation reinforce your brand image.
Potential clients will appreciate your attention to detail and professional appearance.
AVCC Helps You Grow Your Business
Sometimes, finding new clients in your local community can be challenging while serving your current ones. AVCC offers the tools and training you need. Our provider network has the tools to get Veterans and surviving spouses the funding to begin home care services.
The providers in our network can help the Veterans and surviving spouses on their community start home care services. Plus, our provider portal gives you all the necessary forms and information for getting started.
AVCC works to bring Veterans and home care providers together. Our goal is to help providers expand their client base and get Veterans and surviving spouses the benefits to pay for home care services.
Ready to grow your home care business and provide essential services to Veterans in your community? Reach out to AVCC today.