Improving your marketing for your home care business can help you reach a wider range of clients, including Veterans. You know what great personalized care you and your staff offer clients, but your business and your client base can’t grow if you don’t market yourself. Let’s explore the different marketing strategies and tools you can use to spread the word about your home care business.
How to Market Your Home Care Services Effectively
Where should you focus your marketing efforts to grow your home care business? You could start in the realm of digital marketing. What do home care digital marketing strategies look like? They look like setting up a website and making sure it’s registered with customer review sites, where your clients and their family members can leave online reviews.
You should also locate and hire a digital marketer to perform search engine optimization (SEO) on your site. SEO best practices can help your website rank well for relevant search terms, such as “home care business” and “home care agency.” When your site ranks highly for your chosen search terms, prospective visitors can find your site quickly and easily. Digital marketing strategies like SEO can help you grow your business by bringing your potential clients to you.
Traditional Marketing Strategies
You can also use traditional marketing strategies, such as taking out an ad in your local paper or putting up fliers at community centers, senior centers, or your local Department of Veterans Affairs (VA) office. When you use these marketing methods, you’re reaching out to your community to let them know you’re here to support its members. These strategies will take more physical effort than digital marketing strategies. However, using traditional and digital marketing strategies can bring in more potential clients because you’re spreading the word about your business in multiple spaces. The more you put your business’s name out there, the more easily clients can find you.
Use AVCC’s Marketing Resources
Members of our home care provider network can access marketing resources and training through our provider portal. Additionally, we work to help Veterans access the VA Aid and Attendance pension benefit. We know you want to reach more clients in your community, so we give you the tools and strategies you need to connect with them. Our resources offer you guidance on how to work with the Veterans who apply for and use these pension benefit funds.
How Else Does AVCC Help Home Care Providers?
AVCC also helps home care providers expand their clientele base by collecting home care referrals. When we receive referrals from clients and their family members, we take them on as clients and help them receive Aid and Attendance benefits. Then we put them in touch with home care providers in their community so they can find one that meets their daily home care needs. We not only help you market your home health care services, but we also put you in touch with Veterans who want and need your care.
How Aid and Attendance Relates to Home Care
You may wonder how Aid and Attendance relates to your home care business. At AVCC, we help our clients access the Aid and Attendance monetary benefit, which they can use for whatever they want after they receive it. They can use their Aid and Attendance funds to cover medical expenses and services that improve their quality of life, including home care. By helping our clients access the Aid and Attendance benefit, we offer them the financial support they need to use your services.
When you use traditional marketing methods, you’re reaching out to your community to let them know you’re here to support its members. These strategies will take more physical effort than digital marketing strategies. However, using traditional and digital marketing strategies can bring in more potential clients because you’re spreading the word about your business in multiple spaces.
Grow Your Home Care Business With AVCC
If you’re ready to improve your home care marketing strategies and expand your business, reach out to AVCC today. We work with Veterans who served our country, and we want to help you reach out to them and deliver the home care services they need to maintain a good quality of life.
